Kenyans online have taken to social media to humorously mock President William Ruto’s frequent project launches by creating and “launching” their own fake projects. The trend appears to be a reaction to what some perceive as an overwhelming number of official launch events for projects that, in some cases, seem incomplete or minor. People are sharing photos and videos of ordinary, mundane, or even non-existent “projects,” accompanied by official-sounding language and ceremonial fanfare.

This online satire reflects a growing sense of frustration and skepticism among Kenyans regarding the government’s focus on publicity rather than actual delivery. While President Ruto and his administration emphasize the importance of development and progress, many citizens are questioning the tangible impact of these projects on their daily lives.

This kind of humor has been a common way for Kenyans to express political dissent or critique leadership, using wit and creativity to highlight issues they feel strongly about.