As of June 2024, the major Internet Service Providers (ISPs) in Kenya and their respective market shares in the fixed broadband segment are as follows:

• 1. Safaricom – 36.7% market share with 487,924 subscribers. Safaricom is known for its Fibre-to-the-Home (FTTH) service.
• 2. Jamii Telecommunications Ltd (JTL) – 23.7% market share with 315,819 subscribers, offering services under the “Faiba” brand.
• 3. Zuku (Wananchi Group) – 19.6% market share with 261,723 subscribers, offering bundled internet, TV, and phone services.
• 4. Poa Internet Kenya Ltd – 12.8% market share with 169,738 subscribers, targeting underserved areas with affordable options.
• 5. Mawingu Networks – 2.0% market share with 26,907 subscribers, focusing on rural markets.
• 6. Dimension Data Solutions East Africa – 1.2% market share with 16,465 subscribers.
• 7. Vilcom Network Limited – 1.0% market share with 13,852 subscribers.
• 8. Liquid Telecommunications Kenya – 0.8% market share with 10,979 subscribers.
• 9. Vijiji Connect Limited – 0.4% market share with 5,131 subscribers.
• 10. Other providers – 1.8% market share with 23,475 subscribers combined.

These ISPs cater to different regions and customer needs, ranging from urban to rural and underserved areas.